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How Video Marketing Is Becoming More Participatory (And How It Can Work For You)
As we enter the new year, it’s hard to overestimate the importance of video marketing. With so many new video platforms and technologies available to audiences, marketers have to keep their fingers on...
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A Beginner’s Guide To Multi-Touch Attribution For Marketers
Marketing your business in 2017 requires paying careful attention to which strategies are working and which aren’t. With the rapid proliferation of new marketing software and technology, cookie cutter...
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Super Bowl LI Ads And Political Undertones: An Overview
Super Bowl ads often range from humorous and lighthearted to sweet and sentimental, but many of this year’s ads touched on current social and political issues. In fact, even the halftime show’s star,...
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Building A Sales Funnel: From The ToFu On Down
You know your company’s value proposition is solid. You know your salespeople are great at what they do. You know your marketing is reaching a wide audience. So why aren’t your conversions and revenues...
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Selling Online: Comparing The Top Ecommerce Platforms Available
Ecommerce had its coming out party with Amazon’s 1994 debut. Since then, Amazon has expanded well beyond online retail (though it does still dominate that realm) with its hand in hardware development,...
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Facebook Jobs: Can It Compete With LinkedIn?
Facebook continues to build new features and applications aimed at devouring the entirety of the internet. Okay, maybe that’s a bit extreme. But there is a kernel of truth to it! The social media giant...
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Let Me Check My Schedule: Which Social Scheduling Tool Reigns Supreme?
You finally relented. With the sheer volume of people begging you to use social media marketing – your friends, your family, your mailman – you didn’t have much choice. It’s here to stay, they told...
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Bidding On Growth: A Beginner’s Guide To Pay-Per-Click Marketing
Everyone knows that Google is a tech giant and household name. But something less well known is how exactly Google generates profit. Due to its ubiquitous digital footprint, its wide reaching ambitions...
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How Facebook Ads Work For Small Businesses
For many years, advertisers relied on data from focus groups and Nielsen ratings — television audience and viewership measurements — to better target their ads. These indirect (but reliable) methods...
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Brick By Branding Brick: How Cities Build Their Brand
The concept of branding is most readily applicable to companies and organizations. Without profits to be made and glossy boardrooms to host presentations, what’s the point of branding, right? Actually,...
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Building a Brand, Part II: Creating a Branding Style Guide
In Part I: What Is A Brand?, we discussed the basic elements of branding and some beginning steps towards building it. Now, to keep you (and all your employees/partners) accountable for those branding...
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Panda vs Penguin: A Beginner’s Guide to Two Major Google Algorithm Updates
How A Google Algorithm Works Over the course of Google’s long (in internet years) history, there have been many developments and updates that dramatically changed the course of the company’s progress....
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3 Industries That Will Be Impacted By Artificial Intelligence
Working in digital marketing keeps you fairly up to date on many of the top trending topics in the worlds of media and technology. Sometimes, a new topic or buzzword will bubble up and take hold for a...
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Building A Sales Funnel: From The ToFu On Down
You know your company’s value proposition is solid. You know your salespeople are great at what they do. You know your marketing is reaching a wide audience. So why aren’t your conversions and revenues...
View ArticleClik here to view.
Selling Online: Comparing The Top Ecommerce Platforms Available
Ecommerce had its coming out party with Amazon’s 1994 debut. Since then, Amazon has expanded well beyond online retail (though it does still dominate that realm) with its hand in hardware development,...
View ArticleClik here to view.
Facebook Jobs: Can It Compete With LinkedIn?
Facebook continues to build new features and applications aimed at devouring the entirety of the internet. Okay, maybe that’s a bit extreme. But there is a kernel of truth to it! The social media giant...
View ArticleClik here to view.
Let Me Check My Schedule: Which Social Scheduling Tool Reigns Supreme?
You finally relented. With the sheer volume of people bugging you about using social media marketing – your friends, your family, your mailman – you didn’t have much choice. It’s here to stay, they...
View ArticleClik here to view.
Bidding On Growth: A Beginner’s Guide To Pay-Per-Click Marketing
Everyone knows that Google is a tech giant and household name. But something less well known is how exactly Google generates profit. Due to its ubiquitous digital footprint, its wide reaching ambitions...
View ArticleClik here to view.
How Facebook Ads Work For Small Businesses
For many years, advertisers relied on data from focus groups and Nielsen ratings — television audience and viewership measurements — to better target their ads. These indirect (but reliable) methods...
View ArticleClik here to view.
Brick By Branding Brick: How Cities Build Their Brand
The concept of branding is most readily applicable to companies and organizations. Without profits to be made and glossy boardrooms to host presentations, what’s the point of branding, right? Actually,...
View Article