In The Spirit: The Best Holiday Advertising of 2016
This time of year, brands can go in many different directions with their holiday advertising. Iconic holiday-themed campaigns litter the history of the genre, so there’s a lot to live up to. With that...
View ArticleClik here to view.
More Mobile, More Flexible: 6 SEO Predictions For 2017
Every industry experiences growth and evolution from year to year, and search engine optimization (SEO) is no different. For business owners and SEO professionals, it’s important to keep up-to-date on...
View ArticleClik here to view.
How to Leverage SumoMe Tools for Digital Growth
Tools for digital marketing aren’t hard to find. The industry is constantly expanding and littered with software applications claiming to boost sales, user engagement, and email lists with little...
View ArticleClik here to view.
How Video Marketing Is Becoming More Participatory (And How It Can Work For You)
As we enter the new year, it’s hard to overestimate the importance of video marketing. With so many new video platforms and technologies available to audiences, marketers have to keep their fingers on...
View ArticleClik here to view.
Selling Online: Comparing The Top Ecommerce Platforms Available
Ecommerce had its coming out party with Amazon’s 1994 debut. Since then, Amazon has expanded well beyond online retail (though it does still dominate that realm) with its hand in hardware development,...
View ArticleClik here to view.
Let Me Check My Schedule: Which Social Scheduling Tool Reigns Supreme?
You finally relented. With the sheer volume of people bugging you about using social media marketing – your friends, your family, your mailman – you didn’t have much choice. It’s here to stay, they...
View ArticleClik here to view.
Bidding On Growth: A Beginner’s Guide To Pay-Per-Click Marketing
Everyone knows that Google is a tech giant and household name. But something less well known is how exactly Google generates profit. Due to its ubiquitous digital footprint, its wide reaching ambitions...
View ArticleHow Facebook Ads Work For Small Businesses
For many years, advertisers relied on data from focus groups and Nielsen ratings — television audience and viewership measurements — to better target their ads. These indirect (but reliable) methods...
View ArticleClik here to view.
Brick By Branding Brick: How Cities Build Their Brand
The concept of branding is most readily applicable to companies and organizations. Without profits to be made and glossy boardrooms to host presentations, what’s the point of branding, right? Actually,...
View ArticleClik here to view.
Panda vs Penguin: A Beginner’s Guide to Two Major Google Algorithm Updates
How A Google Algorithm Works Over the course of Google’s long (in internet years) history, there have been many developments and updates that dramatically changed the course of the company’s progress....
View Article